Discover the Google Analytics platform

About This Site

Google Analytics Demos & Tools is a resource for users and developers to discover what's possible with the Google Analytics Platform. Learn how to implement GA and applications that can be built to take advantage of the flexibility and power of Google Analytics.

The code for this entire site is open source and

. We encourage you to take a look if you'd like to see how anything is done.

Support for UA & GA4

There is support for both Universal Analytics (UA) and Google Analytics 4 (GA4). Click the toggle in the nav bar to switch between the UA and GA4 versions of the site.


Live demos to help you learn about Google Analytics features.

  • Working demos with actual data sent to Google Analytics.
  • Use these demos as a reference for your own implementation.
  • Interactive elements that provide implementation code snippets.


Tools to showcase how Google Analytics can be extended with custom solutions.

  • Tools are targeted at real-world use cases and solutions.
  • Access advanced Google Analytics features without writing any code.
  • All publicly available technologies are used. Nothing proprietary.

Help & Feedback

For this site

For the Google Analytics platform

  • Documentation for all Google Analytics API, libraries and SDKs can be found on .
  • If you have questions, please refer to the section of the developers site to find the best place to get your questions answered.